Finished Campaign!

Hello! Just last week I finished a music marketing campaign that I worked on alongside my 2 group members, Oliver and Katherine. We picked the song "Night Running" by Cage The Elephant. For our project we created a new artist called "Super Cyber-Punk Space Cowboy Band" and an identity around them as a new Alternative/Indie group.

While researching our genre we came to the conclusion that our audience would wall under the 16-25 years old range and target people that would consider themselves hippies or that don't follow the norm based on other bands with the same genre. We followed the trend of using twitter heavily for marketing. During our research we found that 80% of Twitter users are millennial which gives presence for our target audience Cage The Elephant, another Alternate/Indie artist has 9,345 tweets and tweets around 3 times a day. We also found that bands in this genre do not focus as much on the individual and instead focus on the aesthetics and ideas of the group as a whole.

We decided to develop the brand of our artist by following in the footsteps of Cage The Elephant and having a large social media presence. We wanted to market ourselves as a relatable and trendy group that our target audience could feel at home with. We are using twitter as our main social media where we constantly post teasers, Q&A sessions, and interact with fans. Our Instagram will be used as a place where fans could see more of our aesthetics. They are able to see this through promotional pictures and behind the scenes of whats happening currently.  

We also created a website that will be used as our hub for all information. Fans can find our newest videos,songs, more information about us, and even buy merch. Our website includes links to all of our social media so fans can find more of our content as the press of a button. Our band is selling low cost stickers, patches and vinyl of our branding as that type of low cost merch is popular among our target audience.

Throughout the making of the music video I learned how important time management and planning shots are. For the marketing campaign I learned just how important social media is in gaining a wider reach and gaining fans. By using what we learned from our mistakes I'm excited to see how our portfolio project that we are starting soon goes!